| Turning setbacks into success: "The Infinity Story"
Infinity eSearch welcomes
you to the Wild Wild World of web marketing. We started when
the e-com boom went bust. Surprisingly, we not only survived
but also thrived. The key factor in this whole phase was our
anticipation of the nature of e-business and implementation
of related marketing techniques. Of the prestigious client
base that Infinity has since 15 years of its existence, 90%
was generated online. Of all the success stories that Infinity
has been instrumental in imparting various web sites, the
first one undoubtedly is its own!
Our growing clientele and proud portfolio loudly speaks of Infinity's journey of success created in such a short period of time. Knowledge compounded with unyielding belief to accomplish the impossible are the force driving us at Infinity.
"Success of any business depends on the degree of success of its marketing effort."
This above statement holds true for every business, be it a brick and mortar organization or a web based e-commerce portal. There is a huge difference however between the ways of marketing associated with the traditional business and a business based on the web. Infinity prides itself for being among the few who've been successful in incrementing the marketing definition of the web.
Web Presence- Having a Website is not enough
Website is the first requirement for any online business. After you've the website you need visibility on the web so that people can find your website (your shop online). So you need the traffic on your website. But what is the kind of traffic you need? You need the target traffic that could convert. (If your site is selling children toys but is being visited by people in the age group of 30+, you'll end up selling nothing.)
Online Brand Building
Marketing success online is about the target traffic and associated conversions with a positive ROI. Conversions of a site depend upon many finer factors. Such factors include the associated business model, the click-throughs, the site navigation, the behavior of the surfer etc. One click here or there can make huge difference sometimes. And this doesn't end here because you don't just want one-time traffic. You need to create a trust, a familiarity, and a name. Yes it's about Branding online. At Infinity we know how to create Successful Online Brands.
Online Marketing Tools
Infinity has an expertise over the various marketing tools and offers the following services to successfully launch and promote your business online.
- Search Engine Optimization
- Online Advertising
- Email Marketing
- Affiliate Marketing Management
- Web Business Consultation
- E Commerce Solutions
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