A Message to Media from the Managing Director: RAHUL DUTT
The Role of Internet/Web
Marketing
Promoting a website (web presence) on the World Wide Web (Internet)
through Search Engine Optimization and other online marketing
tools is the fundamental objective of Internet marketing.
In today's global online market, there is a wide range of
online marketing prospects. A successful online marketing
strategy essentially depends on your ability to identify those
tools that provide the best opportunity to reach your target
audience in a scalable and effective manner.
In light of the recent alleged call center data scam, a strange
unanimity was observed in virtually all the press/electronic/new
age media be it from our subcontinent or foreign ones. They
stood firm-footed, and they were pretty sure about one thing:
A web marketing or search engine optimization company is nothing
but a call center, a business process outsourcing unit. The
farther the information highway is expanding; more irresponsible,
insouciant, and baseless reporting and news media coverage
is becoming.
Let's Check Few Facts Below:
THE Indian IT industry has a new court to play on - Legal
BPO. Legal BPO may well be the next big opportunity for Indian
firms. Estimates of the current addressable market potential
for legal services outsourceable from the US alone are pegged
at $3-4 billion.
In June, Gartner released a study predicting that global outsourcing
will continue to grow and that by 2015, 30 percent of traditional
professional IT services jobs will be delivered by people
based in emerging markets.
India will continue to play a significant role, Gartner predicts,
but by 2008, China, Russia and Brazil will also be important
players in this market. Compiling what amounts to security
dossiers on outsourcing employees is a shrewd move on India's
part to protect their attractiveness in what will be an increasingly
competitive market.
The Gartner report pointed out that while no single nation
yet poses a direct threat to India as a high-quality/low-cost
location, over the past two years, more than 50 other countries
have emerged that together could pose a viable challenge to
India in the months ahead.
For the Indian companies, a lot is at stake. The
$5.7 billion outsourcing industry is growing at around 40
percent a year.
The Role of Media
I guess that media should be well aware of the fact regarding
the potential of Indian BPO industry. Without substantiating
their claims, without verifying the facts, without meeting
the concerned persons, each small to big news agencies are
publishing stories on the recent call center fraud taking
help from each other’s half-baked stories. Are they
aware that just in order to sell a story they are willingly
tarnishing the global image of India? Forget Kkaran for a
while, where is Oliver Harvey? Where are Fayaz and Sameer?
Why didn't Oliver ever reverted to claims that the data he
bought were genuine while all the banks repeatedly claimed
that they do not have their outsourcing works/units in Delhi
nor do they deal with the alleged call center from where the
data was accessed?
Irresponsible media continued their tirades on Infinity eSearch
without ever visiting our office premise and verifying about
our work operations. In fact no sooner had the news broke
than a press conference was addressed in order to clear Infinity's
stand in this alleged call center data scam, still media kept
on quoting Infinity eSearch as a call center. There was another
report (some critical insight) on Infinity published on a
website that claims to be hell-bent to "Build a Responsible
Cyber Society". If not ours, then check at least your
premises before publishing a story or tarnishing the image
of a company.
The Conspiracy Theory
Where is the missing link in this so-called chain of conspiracy
theory thwarted by Sun Tabloid? Why there is a sudden lull
when the veracity of call center scam story is still in dark?
Instead of probing deep on this issue, why Infinity eSearch
is made a scapegoat and highlighted in all the news stories?
An employee on probation from our organization meets someone
after office hours and strikes a deal. He is offered handsome
money for a presentation and a future job as a consultant.
For reference check, he is asked to provide with his resume
to a bogey man. In next few days, the news is aired that an
Indian call center employee sold confidential UK credit cards
and passport details related to some top-notch banks. Without
doing the background check, without talking to any concerned
person in Infinity eSearch, media started addressing us a
call center. It was just because a web marketing company employee
was involved in some call center related data transfer. Isn't
it ironic that the so-called moral police of the society are
enjoying their momentary lapse of reason at large without
a trace of shame?
We must appreciate the responsible behavior from police and
related authorities as there was a formal visit by the DSP,
Gurgaon, to our office premises. But no further enquiry was
conducted involving us, since we are not into a call center
business and we do not handle any classified information.
This was further verified from our company’s MOA, AOA,
and clients list. Also a visit inside to our Office infrastructure
clearly demonstrated that it does not support any voice lines
or other technical settings that resembled a call center.
About Infinity
Infinity eSearch provides its patrons, comprehensively researched
marketing strategies and services for effectual online promotions
and advertisements. The company offers unparalleled website
promotion services and solutions to help your business grow
rapidly. Our web site promotion and search engine methodologies
are designed to get your site noticed when potential buyers
are looking for the products and services you have to offer.
To read most about our company and its operation, visit our
site http://www.infinityesearch.com
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